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More than just makeup, #MyTrueBeauty is a movement that inspires us to give back and live more sustainable lives while supporting growth and development around the globe to help make the world a more beautiful place.

The Girl Project

Use #MyTrueBeauty to join the cause,

learn more.

Beautiful World

Our passion for beauty and the environment drives

who we are.

Unlock Your True Beauty

Discover the many ways EcoTools® can make you look and feel beautiful while making the world around you a more beautiful place too.

Get Inspired & Learn