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A Beauty Brand that Just Feels Right

Whether it’s yoga or green juice or a favorite skincare ritual, personal well-being is becoming a more and more essential part of everyone’s daily routine. That’s why EcoTools creates beauty and self-care products that fit right into today’s mindful, wellness-oriented lifestyles.

From exceptional makeup brushes and blenders to crystal face rollers to a variety of practical bath brushes and accessories, our products are not only effective, they are vegan-friendly, cruelty-free and made with recycled and renewable materials.

Go Beyond
Beautiful

EcoTools creates beauty and self-care products that check all the boxes: Great quality? Check. Smart price? Check. Planet friendly? That’s our thing! And it doesn’t stop there. Our latest packaging innovation takes our commitment to clean beauty and a clean planet to the next level. Along with a sleek, new look, our new packaging contains 88% less plastic and is both biodegradable and plantable.

That’s right: No more tossing useless plastic into the trash. Our seeded package literally turns waste into wildflowers when it is planted in the ground and watered. Feel good about bringing something beautiful into our world instead of waste. Go beyond beautiful with EcoTools.

Launching Fall 2020 - be sure to check your local retailers.

Clean Beauty, Clean Planet

Plantable Seed Paper - The Plantable seed label will grow into wildflowers!

100% Vegan - Our products are vegan and never tested on animals.

Cruelty-Free - Our products are 100% cruelty-free.

Biodegradable Paper - Our packaging is made of Biodegradable Paper when planted into the ground.

Recycled Materials - We believe in reducing waste and use recycled aluminum and recycled plastic in our products.

Welcome to Freeman Beauty!

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