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Armed with a mission to make women look beautiful on the outside and feel just as good on the inside, sisters Jen and Stacey set out to create a brush collection that was not only environmentally friendly, but chic, high-quality, and affordable too. After sourcing recycled materials, renewable bamboo and better manufacturing processes, in 2007, EcoTools® was born.

This year, we’re celebrating EcoTools’ 10th anniversary by introducing a fresh new look, brushes that feel even better in your hands, and packaging with detailed tutorials that make it easier than ever to create a beautiful look from hair to toe.

We’re also marking a decade of living beautifully by making a $100,000 donation to Glamour’s The Girl Project via our #MyTrueBeauty campaign that supports women’s empowerment and encourages women to become the best version of themselves.

“As women, sisters, and mothers, we have always believed that true beauty comes from within, and you have to do good to feel good.”

- Jen and Stacey, founders of EcoTools®

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    Cruelty Free

    We love our furry friends! Our products are PETA certified, meaning we are 100% cruelty free and vegan.

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    Recycled Materials

    We believe in giving a new purpose to old things. That’s why our products are made from recycled aluminum and plastic.

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    Tree Free

    Our packaging is made of 100% Tree-Free paper. HOW? With 20% cotton and 80% bamboo fibers!

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    Recycled Bamboo

    The handles on our products are made of renewable bamboo, one of the fastest growing plants on the planet!


At EcoTools® — we encourage you to embrace your own individual meaning of beauty and share it with the world — whether it is makeup tutorials, an inspirational story or giving back to the community. Because when you feel truly beautiful, you will make the world and everyone around you feel beautiful!

Empowering True Beauty

  • PPI
    Empowering Women Everywhere

    The Girl Project

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  • PPI
    More Than Just Makeup

    My True Beauty

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  • PPI
    Enhance Your Routine

    Inspire & Learn

    Learn More