Ready to shop?

Classic Foundation


The CLASSIC FOUNDATION brush is designed with flat, dense bristles to apply liquid and cream color for a smooth and flawless base.

Dab flat side of brush in foundation. Apply color starting in the middle of face, working outward towards the hairline. Use long and short strokes to cover entire face and eliminate any streaks.



Interested in extending the life of your brushes? Here’s how we clean our brushes:

1. If it’s a brush you use daily, we recommend washing it weekly using our EcoTools® Brush Shampoo and warm water.
2. Lather the bristles with our EcoTools® Brush Shampoo and rinse under water until the water runs clear.
3. Try not to fully submerge the base of the bristles in water or your cruelty-free bristles may detach from the form.
4. After rinsing, smooth brush head back into original form and lay flat to dry.
5. Let dry overnight and wake up to a refreshed brush for your morning makeup routine!
6. For a simple daily cleanse, try out our EcoTools® Cleansing Cloths.

Find In-Store at your favorite retailers

We are proud to offer a better value through our trusted retailers.

Find in Store

Product Tutorials

Go Beyond Beautiful
with us


We can't wait to share with you all our news,
follow us to get the first look on what's next.

Give your shower routine the upgrade it deserves with our #BioBlender Body Cleansing Sponge. 🌿 Have you tried it out yet? 💜 #EcoTools ...

Long weekend self-care, anyone? 🛁 Grab ALL these #EcoTools bath goodies at @Target (some in brand new colors, too 🤩). #SelfCareSunday ...

The ultimate tool for touch-ups on the-go. 🌿 Stash our Retractable Face Brush in your bag -- we promise your future self won't regret it. #EcoTools ...

A #BioBlender for every part of your makeup routine... We get 😍 over our #BioBlender Trio because have you SEEN this mini? We're obsessed. ✨ Shop it for yourself at @Amazon and @Superdrug! ...

Friendly reminder to replace your makeup sponge every 30 days! 📅 Been too long? Pick up a fresh #BioBlender online or in-stores at @Target. 💚 #EcoTools ...

Absolute vanity goals! 🤩 What #EcoTools brush or tool do you have on repeat lately? Drop a comment below -- we want to know! 🤍 // 📷: @ecotoolstr ...

*GIVEAWAY* Get glowin' ✨ We teamed up with our friends at @skynICELAND to bring you an eco-friendly giveaway.🌱 100% vegan and cruelty-free, these goodies will give you that ultimate glow up. Enter for a chance to win this HUGE prize package valued at $300! #EcoTools

1️⃣ Follow both @EcoTools and @skynICELAND
2️⃣ Like AND save this post (on account accounts)!
3️⃣ Tag a friend in the comments below

No purchase necessary to enter or win. U.S. residents only, 18 years of age and over. Contest ends 5/27/2021 at 11:59 p.m. CST. Winner will be picked at random from among all eligible entries, messaged, and announced. Physical address needed to receive prize, no PO Box shipping. Instagram is not affiliated with this giveaway.

Beleaf us when we say, you have to try #BioBlender... 🍃 This beauty is better for you AND the planet! 🌎 Head to the link in our bio to shop now at @Walmart! ...

Ready to make cleaning your brushes and sponges effortless? 🧼 We got you! 😉 Shop all of our options from shampoo to sheets at @UltaBeauty. #EcoTools ...

Welcome to Freeman Beauty!

Sign up for exclusive deals, news, and special offers!