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#MyTrueBeautyBar

My True Beauty Bar Tour

An 8-week mobile tour kicking off on April 18th in New York City.

Join us on the Tour!

We’re hitting the road to celebrate women and empower true beauty! Introducing the #MyTrueBeauty Bar Tour, an eight-week mobile tour. We want to meet YOU along the way! There will be an opportunity to try our suite of products, giveaways and special guest appearances. Check out the tour schedule to see if we’ll be in your city.

  • New York City
  • Atlanta
  • Bentonville
  • Dallas
  • San Antonio
  • Chicago
  • Milwaukee

New York City

New York City

  1. April 18: Sponsorship - Earth Day NYC
    Union Square, New York City, NY
  2. April 20: Pop-Up - Washington Park
    Washington Square Park, New York City, NY
  3. April 22: Pop‐Up - Chelsea/Highline
    West 27 St. between 10 Ave. and 11 Ave., New York City, NY

Atlanta

Atlanta

  1. April 28: Pop-Up: Irwin Street Market
    660 Irwin St NE, Atlanta, GA
  2. April 29: Sponsorship - Inman Park Spring Fest
    Inman Park, Atlanta, GA
  3. April 30: Sponsorship - Inman Park Spring Fest
    Inman Park, Atlanta, GA

Bentonville

Bentonville

  1. May 3: Pop-Up: University of AR
    Coming Soon
  2. May 4: Sponsorship - Bentonville Film Festival
    Coming Soon
  3. May 5: Sponsorship - Bentonville Film Festival
    Coming Soon
  4. May 6: Sponsorship - Bentonville Film Festival
    Coming Soon
  5. May 7: Sponsorship - Bentonville Film Festival
    Coming Soon

Dallas

Dallas

  1. May 13: Sponsorship: Homegrown Music & Arts Festival
    Main Street Garden Park, 902 Main St, Dallas, TX
  2. May 14: Sponsorship: Mother's Day Event
    Coming Soon

San Antonio

San Antonio

  1. May 20: Sponsorship: Culinaria Fest
    La Cantera Resort & Spa, 16641 La Cantera Pkwy, San Antonio, TX
  2. May 21: Sponsorship: Culinaria Fest
    La Cantera Resort & Spa, 16641 La Cantera Pkwy, San Antonio, TX

Chicago

Chicago

  1. May 26: Pop-Up: DePaul University
    2325 North Seminary, Chicago, IL
  2. May 27: Sponsorship: Belmont-Sheffield Fest
    3201 N. Sheffield, Chicago, IL
  3. May 28: Sponsorship: Belmont-Sheffield Fest
    3201 N. Sheffield, Chicago, IL
  4. May 29: Pop-Up: Chicago Beach
    Coming Soon

Milwaukee

Milwaukee

  1. June 4: Sponsorship: Windy City Wedding Show
    Hyatt Regency Milwaukee, 333 W Kilbourn Ave, Milwaukee, WI

EcoTools + The Girl Project

To celebrate and empower women all around the globe, EcoTools has launched its limited-edition women’s empowerment brush sets. We’re donating $100,000 to Glamour’s The Girl Project to support global women’s education, unlocking the potential of beautiful girls everywhere.

The Girl Project Glamour

Vanessa Hudgens

We’re beyond excited to announce this year’s #MyTrueBeauty ambassador, Vanessa Hudgens! She’s dedicated to helping inspire women to embrace their true beauty and empower one another by spreading positivity and celebrating each other’s strength and authenticity. Be on the lookout for more from Vanessa!

The Girl Project Glamour

#MyTrueBeauty

Share your story of empowerment and inspiration using #MyTrueBeauty to help us spread positivity and celebrate women everywhere. And be sure to check out all of the photos from our #MyTrueBeauty Bar Tour!