Blog_MarchThis International Women’s Day, we want to inspire you to unlock your best potential inside and out! And what we have planned is bigger and better than ever.

A quick refresher: #MyTrueBeauty is EcoTools’ global movement, celebrating every woman’s unique beauty. We’re once again donating $100,000 to Glamour’s The Girl Project, which supports global women’s education and empowerment.

What’s new this year? You can contribute to the donation, too, simply by purchasing any of our limited-edition Women’s Empowerment brush sets. AND you may be able to catch us in your city as we take #MyTrueBeauty on the road! The #MyTrueBeautyBar will be making stops around the country, starting in New York on April 19th.  We’ll kick off with a Toast to True Beauty, featuring a panel of influential women including Vanessa Hudgens, this year’s #MyTrueBeauty ambassador; Alex Garza, lifestyle, fashion and beauty influencer; and Savvy Sheilds, 2017’s Miss America.

To get you in the spirit, here’s a little inspiration, courtesy of our new Women’s Empowerment Collection brush sets.

Prepped for Change


Knowing who you are is the foundation of true beauty. Prepped for Change is a base makeup brush set deigned to help you create a look that reveals your best you. It includes a facial scrubber to cleanse and refresh, a classic foundation brush, correcting concealer and detail concealer sponges, skin-perfecting brush and, last but not least, the kabuki for loose powder and an all-over blended base. With gorgeous green ferrules, this set is perfect for gifting or keeping!

Eye Am Courageous


Eye looks and brow styles offer some of the most exciting opportunities to empower your everyday look. Eye Am Courageous has the tools to help you get right into those details that make your look unique. In this set you’ll find a microblending brush with angled bristles for buffing and blending, a narrow defined crease brush to add depth, a tapered cut round shadow brush for buildable color and a detailer brush with a smaller tip for both filling in and accenting. Don’t forget the brows! This set also features a flat liner brush for precise application, a brow groomer to tame and smooth, and a brow stencil for that perfect arch. Now you have eyes and brows that are as boss as you!

Glow for It!


Sometimes, a finishing touch is all you need to show off your true beauty. That’s where the Glow for It set comes in. Complete with an angled powder brush, eye shadow brush, pointed concealer brush, highlighting fan brush, eye shading brush and mini mirror, you’ll have everything you need for a look that’s true to you and powerful too!

Remember, purchase just one of these sets and we’ll make a donation to The Girl Project! And be sure to check out the #MyTrueBeautyBar tour schedule to see if we’re making a stop in your hometown.