Sophia Bush Teams with EcoTools® to Share Ways to Go Green and Give Back this Earth Month
Live Beautifully, Give Beautifully Campaign Raises Money to Benefit Global Green USA
GURNEE, ILL., April 1, 2015 – Actress and advocate, Sophia Bush, together with EcoTools, are encouraging individuals to make a small change in their routine each day, that combined can amount to a big difference in the world around them. Throughout the month, the eco-conscious beauty brand and Bush will be sharing green living tips on social media as part of the Live Beautifully, Give Beautifully campaign.
“Creating change starts with being aware of our individual actions,” said Bush. “I am excited to be working with EcoTools to help inspire others to take little steps to help the environment. Even by switching out a product you use daily for an eco-conscious option, there can be a collective impact.”
Living beautifully can start with your beauty routine. All EcoTools products not only preform gorgeously, but are made using renewable, recycled and cruelty-free materials. As part of the campaign, for each makeup brush sold in the new EcoTools Complexion Collection®, $1 will be donated to Global Green USA, up to $100,000. Global Green USA is a national non-profit organization and the American affiliate of Green Cross International, created to foster a global value shift toward a sustainable and secure future.
“Global Green USA is pleased to accept a donation of $1 per EcoTools brush sold to help advance our critical national initiatives designed to create climate resilient cities that help people thrive in healthier and greener homes, schools and communities,” said Dr. Les McCabe, Global Green USA President and CEO. “For more than 20 years, Global Green has promoted the personal and environmental benefits from living a green lifestyle and we are pleased to have been selected as the charity of choice by a company with a like-minded mission and vision.”
The Complexion Collection is a makeup-skincare hybrid line designed to maximize natural beauty and aid common skincare concerns such as oily skin and fine lines. Combining science and beauty, the line features four unique brushes with specific cuts for enhanced performance including a Correcting Concealer Brush, Eye Perfecting Brush, Mattifying Finish Brush and Skin Perfecting Brush. All brushes feature bamboo handles, beautiful designed and colorful recycled aluminum ferrules and super-soft, cruelty-free bristles.
For daily tips from EcoTools on how to live and give beautifully, follow EcoTools on Facebook, Twitter and Instagram. Each week, Bush will also share ways she goes green and gives back through her Instagram and Twitter handles. Fans are encouraged to share their own tips through social media using #EcoInspire.
For more information on the Live Beautifully, Give Beautifully campaign and EcoTools products, visit EcoTools.com. EcoTools delivers hair-to-toe natural innovation with its full line of makeup brushes, hair brushes and bath accessories. In addition to being made with eco-conscious materials, EcoTools product packaging is free of phthalates and PVC, and uses 80 percent post-consumer recycled paper manufactured using renewable wind energy that is 100 percent recyclable.
EcoTools Look Beautiful. Live Beautifully.® Helping women look beautiful and live beautifully is what EcoTools, a brand from Paris Presents Incorporated, is all about. The EcoTools collection of cosmetic accessories and bath and body products features renewable, animal cruelty-free and recyclable materials. In a continued effort to give back, EcoTools donates to organizations that represent a blend of green living and beauty.
About Global Green USA
Global Green USA is dedicated to helping the people, places, and the planet in need through catalytic projects, transformative policy, and cutting-edge research. Global Green USA’s signature programs include greening affordable housing, schools, neighborhoods, and cities as well as rebuilding communities — such as New Orleans and areas of New York and New Jersey — that have suffered from the impacts of climate change, sea level rise, and environmental degradation. Global Green USA is the U.S. affiliate of Green Cross International, which was founded by President Mikhail Gorbachev in 1993 to foster a global value shift toward a sustainable and secure future. For more information, visit globalgreen.org and follow us @globalgreen.