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Our story

EcoTools is a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We are inspired by beauty inside and out, and in the world around us. Looking Beautiful and Living Beautifully is what EcoTools® is all about! We are known for our incredibly soft, 100% cruelty-free, bamboo handled cosmetic brushes, and have since advanced the line to bring our fans their favorite bath, spa, and lash products to amplify their beauty routine!

Live, Give Beautifully

EARTH MONTH 2015: Live and Give Beautifully

Earth Month is always a very exciting time of year for EcoTools and our community! Every April, we raise awareness of Earth Month and make a $100,000 donation to organizations that give back to the Earth. This year we’re Living and Giving Beautifully in even more ways:

Live Beautifully: Simple Tips For A Beautiful World

This year, we’re partnering with actress Sophia Bush to inspire our community to live and give beautifully this Earth Month. Every day in April we will share a simple tip you can do to make a difference! One simple step, combined with hundreds of others, will have a BIG impact on our environment. Join our cause and share your tips with #EcoInspire.

Give Beautifully: $100,000 for Global Green USA®

This year, we will donate $1.00 from every Complexion Collection® brush sold* to Global Green USA®, a national non-profit organization dedicated to green urbanism, resiliency, and ensuring a sustainable future.

About Sophia Bush

Sophia Bush is an actress and director known for her television roles in One Tree Hill and Chicago P.D. When she is not in front of the camera, she is a passionate philanthropist who actively supports causes ranging from the supporting arts to the environment including Global Green USA. In 2010, she took to social media to raise awareness of the Gulf Oil spill and raise money for Global Green USA. This year, she’s joining with EcoTools to help inspire our community to take simple steps to make a big difference. She truly embodies our motto of “Look Beautiful. Live Beautifully.®” Follow her on Instagram and Twitter to see her tips!

About Global Green USA

Global Green USA is dedicated to helping the people, places, and the planet in need through catalytic projects, transformative policy, and cutting-edge research. Global Green USA’s signature programs include greening affordable housing, schools, neighborhoods, and cities as well as rebuilding communities — such as New Orleans and areas of New York and New Jersey — that have suffered from the impacts of climate change, sea level rise, and environmental degradation. Global Green USA is the U.S. affiliate of Green Cross International, which was founded by President Mikhail Gorbachev in 1993 to foster a global value shift toward a sustainable and secure future. For more information, visit globalgreen.org and follow us @globalgreen.

*Up to $100,000.

How is EcoTools earth conscious?

Cosmetic Brushes

EcoTools cosmetic brushes are what started it all! Our cosmetic brushes are beautiful and show respect for the earth. They have incredibly soft synthetic bristles, sleek bamboo handles, recycled aluminum ferrules, and are 100% cruelty free.

Bath Tools

EcoTools sleek bath accessories not only smooth your skin, but also do their part to be earth-conscious! Our bath accessories feature innovative, natural materials such as bamboo, 100% recycled plastic netting, cruelty-free bristles and also may have natural loofah, soft cotton and ramie.

Naturally Beautiful Lash System

Our lashes are made from the same incredibly soft, cruelty -free synthetic material as our iconic makeup brushes. The soft and plush lashes are hand cut for the finest tapered look. EcoTools lash glue is always paraben free, phthalate free, latex free, formaldehyde free, cruelty free and never tested on animals. Our lash system is hypo-allergenic, dermatologist tested, and safe for everyday wear.

Eco-Conscious Packaging

We package our products in an eco-conscious way, including reusable pouches, post-consumer recycled paper and plastic, and recyclable packaging. For any additional questions on specific products or materials, please see the specific product pages or contact us at support@ecotools.com

Our passion for both beauty and the environment is how EcoTools® was born. Since EcoTools' launch in 2008, the brand has grown tremendously with new beauty products and extensions every year! EcoTools remains a favorite of celebrities, beauty editors and women around the world.

EcoTools is a brand from Paris Presents Incorporated and a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We take pride in offering a collection of cosmetic accessories, lashes and bath products that feature innovative, eco-concious materials.

Getting gorgeous and giving back is what we are all about! We'll be the first to admit that with our busy lives, it's not always easy. Join us on this journey, as only together can we can find ways to live more beautifully.

OUR STORY

Look Beautiful. Live Beautifully™

EcoTools is a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We are inspired by beauty inside and out, and in the world around us. Looking Beautiful and Living Beautifully is what EcoTools® is all about! We are known for our incredibly soft, 100% cruelty-free, bamboo handled cosmetic brushes, and have since advanced the line to bring our fans their favorite bath, spa and lash products to amplify their beauty routine!

OUR STORY 1OUR STORY 2OUR STORY 3

We are inspired by beauty inside and out and in the world around us. While we always want to look our best, we feel great when we can make earth-conscious choices. Our products are inspired by the nature around us and instill the beauty that is nature.

We believe connecting and exchanging ideas about living beautiful is as simple as sharing. We have created our blog to help you find inspiration from the things that we have learned and learn from our EcoTools community.

Living Beautifully is Our Mantra. Helping women look beautiful and live beautifully is what EcoTools is all about. Here at EcoTools, we have supported many organizations globally whose missions are to make the world a healthier (and more beautiful) place to live.