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Our story

EcoTools is a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We are inspired by beauty inside and out, and in the world around us. Looking Beautiful and Living Beautifully is what EcoTools® is all about! We are known for our incredibly soft, 100% cruelty-free, bamboo handled cosmetic brushes, and have since advanced the line to bring our fans their favorite bath, spa, and lash products to amplify their beauty routine!

How is EcoTools earth conscious?

Cosmetic Brushes

EcoTools cosmetic brushes are what started it all! Our cosmetic brushes are beautiful and show respect for the earth. They have incredibly soft synthetic bristles, sleek bamboo handles, recycled aluminum ferrules, and are 100% cruelty free.

Bath Tools

EcoTools sleek bath accessories not only smooth your skin, but also do their part to be earth-conscious! Our bath accessories feature innovative, natural materials such as bamboo, 100% recycled plastic netting, cruelty-free bristles and also may have natural loofah, soft cotton and ramie.

Naturally Beautiful Lash System

Our lashes are made from the same incredibly soft, cruelty -free synthetic material as our iconic makeup brushes. The soft and plush lashes are hand cut for the finest tapered look. EcoTools lash glue is always paraben free, phthalate free, latex free, formaldehyde free, cruelty free and never tested on animals. Our lash system is hypo-allergenic, dermatologist tested, and safe for everyday wear.

Eco-Conscious Packaging

We package our products in an eco-conscious way, including reusable pouches, post-consumer recycled paper and plastic, and recyclable packaging. For any additional questions on specific products or materials, please see the specific product pages or contact us at support@ecotools.com

ECOTOOLS AND THE LIVING BEAUTIFULLY PROJECT

LIVING BEAUTIFULLY IS OUR MANTRA.

Check back here soon to learn more about our 2014 Living Beautifully Project.

In 2013 we had the opportunity to make a contribution to these amazing organizations:

  • World Wildlife Fund - $75,000
  • The Nature Conservancy - $15,000
  • Look Good, Feel Better - $10,000

Our passion for both beauty and the environment is how EcoTools® was born. Since EcoTools' launch in 2008, the brand has grown tremendously with new beauty products and extensions every year! EcoTools remains a favorite of celebrities, beauty editors and women around the world.

EcoTools is a brand from Paris Presents Incorporated and a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We take pride in offering a collection of cosmetic accessories, lashes and bath products that feature innovative, eco-concious materials.

Getting gorgeous and giving back is what we are all about! We'll be the first to admit that with our busy lives, it's not always easy. Join us on this journey, as only together can we can find ways to live more beautifully.

OUR STORY

EcoTools is a leader in eco-conscious beauty products, most notably known for its incredibly soft cosmetic brushes. We are inspired by beauty inside and out, and in the world around us. Looking Beautiful and Living Beautifully is what EcoTools® is all about! We are known for our incredibly soft, 100% cruelty-free, bamboo handled cosmetic brushes, and have since advanced the line to bring our fans their favorite bath, spa and lash products to amplify their beauty routine!

OUR STORY 1OUR STORY 2OUR STORY 3

We are inspired by beauty inside and out and in the world around us. While we always want to look our best, we feel great when we can make earth-conscious choices. Our products are inspired by the nature around us and instill the beauty that is nature.

We believe connecting and exchanging ideas about living beautiful is as simple as sharing. We have created our blog to help you find inspiration from the things that we have learned and learn from our EcoTools community.

Living Beautifully is Our Mantra. Helping women look beautiful and live beautifully is what EcoTools is all about. Here at EcoTools, we have supported many organizations globally whose missions are to make the world a healthier (and more beautiful) place to live.